Less waste · More value
Sell it before
it’s gone.
Best Before helps retailers turn near-expiry stock into revenue. Shoppers discover deeply discounted products nearby — before they become waste.
No app for shoppers · Live in minutes · Recover lost margin
Featured deals
Biggest discounts, right now
How it works
From shelf to sold in three steps
Add near-expiry stock
List products manually with an expiry date and a discount. No POS or ERP integration needed.
We flag the risk
Best Before scores every item Green, Amber or Red and suggests the right markdown or bundle.
Shoppers buy it
Discounted items appear instantly on the public marketplace for nearby shoppers to grab.
The platform
Everything you need to recover lost margin
Risk detection engine
Automatic Green / Amber / Red scoring based on days remaining, surfaced across your dashboard.
Suggested actions
Rules-based nudges — deepen the discount, bundle surplus, or launch a flash promotion.
Live analytics
Track value at risk, recovery value, expiry trends, and branch & category performance.
Nearby retailers
Stores cutting waste with Best Before
Stop writing off good stock.
Join Best Before and turn your shrinkage into recovered revenue.